Coffee with a twist
Services Provided: Brand Development, Brand Strategy, Research, Product Design, Interior Architecture, 3D Rendering, Marketing, Copy Writing
As a popular convenience brand seated in the Midwest with roughly 350 locations, Kwik Trip Stores wanted a fresh, twist on their line of Cafe Karuba coffees and speciality drinks. The solution was simple – take all existing equipment, shift it around and give it a face lift. We ended on a contemporary brand which established an anchor destination in each of their stores. The new brand was implemented in 3 unique store locations prior to the roll out across all 350. We assisted with build out of those 3 locations from foodservice layout to graphics. We worked with an approved local vendor to manage the kit package and the building team for ongoing installation needs. We helped Cafe Karuba realize its potential as a brand, giving it the tools that it needed to thrive. Now, in its 2nd year, almost all locations have been fitted out and it is a household coffee name in the Midwest.