Tilt

Life has changed… the touch screen is no longer held to the wall and plugged in like a normal Made to Order screen. It is now wireless, speedy and mobile. But it is not just MTO and QSR’s who are being effected. We have eliminated the need for waitstaff. Imagine sitting in a restaurant and no longer having to engage or talk to someone… iPad technology is here and is running the show.

E la Carte is the latest in the scheme to develop a mobile ordering system and companies are jumping at the chance to take out some of the guess work. Could it be some day that you will just have a tablet at the table which goes to a central help center in Poland and a robot in the kitchen? Who knows what might come next.

Inamo is a similar system in London. With a projector screen ordering system, there was a computer minded table which was our ordering mechanism. We went as a group of three and rarely engaged at all… the whole experience of having control at your dinner seat took away the ability to communicate; our heads buried in the table top.

We are unsure if this is going to be just a thing of the moment, but it does certainly have its perks.

:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

ADVANTAGES

• As an operator, you can quickly update the menu from a central location (no more wasted paper here)
• The consumer can see all of the health and nutrition facts in just a click of a button (depending on how robust your system is)
• Images can be paired with the items to help sell and market food items to the consumer
• An operator can share information about the dish and where the ingredients came from
• The operators can easily upcharge for adding additional items and/or customizing the order
• It takes the guess work out for the customer and they can see a tally of their bill while they are ordering (works great in Tapas and Sushi restaurants which could be a disadvantage to the operator)

DISADVANTAGES

• Takes the human element away and makes it much more streamlined
• Loses the ability to customize as freely as in person for the consumer
• Costly for the operator; depending on the system purchased, it can be a pretty penny as well as having tablets broken or stolen
• Removes the quality of the meal and doesn’t give you the respite from technology  you need

:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

HOW TILT CAN INFLUENCE THE PROCESS…

Tilt works with lots of developers and this could easily be a project that we could come into the mix on and help to develop and implement. Designing a whole restaurant around tablet technology would be another area and way we can bring our skills to the table. If there are options for creating a customizeable food product and using the tablet to order the customized bag of deliciousness and then to have an automated instore manufacturing space, that would be pretty unique.

:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::