Tilt

#23 THINK TANK TRAVEL EXPERIENCE – Paris Study Tour

November 2nd, 2011

Good morning, beautiful PARIS! Today is the day for a fantastic run throughout the city, seeking the best of the best restaurants, petrol stations, convenience stores and grocery spots. At only a mere 13km, you can walk it, run it or bike it very quickly – within an hour or so. My feeling is that the best tour of the city happens through movement and being on the go, the way these restaurants are meant to be seen.

Some say the city of love, others say the city of lights, but to TILT, Paris is the city of food; delicious, whole, healthy and untainted, the food experience in Paris like non-other in the world. The experience has a lot to do with service and quality of food and you pay a premium on it. Maybe a bit unpractical for the American and British Tourists who expect an exceptionally large portion, quickly and cheaply.

If you have the time, jump on the Eurostar from London and just head off on a tour of Paris for the day. Experience a smattering of fine concepts and brands that might be coming to you, someday. Parisian concepts may or may not be applicable in other places… the jury is still out, but we want YOU to make the decision for yourself and experience all the city has to offer. Below we have provided a map and a list of some of our favorite concepts. Enjoy!


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JOOSBAYOO

Joosabayoo is one of the coolest and freshest new concepts we have seen in a long time. It is bright and clever with the marketing and messaging, but mainly the design is functional! It is totally focused on a quick, grab n’ go food bar with fruit juices and a lovely, modern atmosphere.

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COJEAN

One of the companies that we really want to work with is Cojean in Paris. A really great, fresh food company with roughly 20 or so cafes in and around Paris. They have a commissary kitchen and make fresh food every day and their primary sales time is from 11am-2pm. The company culture is very focused on their employees and quality food.

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MCDONALD’S
The French McDonald’s is the second largest market for the McDonald’s enterprise. With quality ingredients, a higher caliber of manufacturing methods and better portion control, it is a creative change from the typical McDonald’s. The most impressive is the walk-thru experience which looks like an ATM.
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QUICK

These uber fun and clever spots are completely equip with marketing and lead in markers. The design is fresh and clever, approachable and easy to navigate. The French burger favorite – Quick Restaurant is here to stay and competes on every level with the usual US versions.

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PICARD
What a cool space! Definitely one of the most interesting concepts we have ever been to. Picard is a frozen food phenonmenon in the heart of Paris. Similar to a Costco, this has a ton of bulk food, but nothing is fresh – it is all frozen. Get suited up for a party with some of the beautiful pastries, or just have an every day soup.
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MONOPRIX

We found Monoprix on a study tour we went on with Insight Research two years ago. The basement grocer is in the bottom of the Monoprix department stores and is a full grocery opportunity, complete with all the walks of life that we have grown to love and use.

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MONOP

Monop is the lunch spot for Monoprix. The baby-sized version sits in and around Paris in busy business lunch areas.

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FAUCHON

One of the best experiences in Paris is seeing the french pastires and food in and around the city. Fauchon maximizes the French potential for beauty and grace with their food design and has everything from quality meats and drinks all the way through to signature pastries. Their Fauchon graphics are everywhere and it is fitting with the high-end styling of a Parisian clothing brand.

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TEA BY THÉ

A fresh and comfortable cafe concept, set in the heart of the city, Tea by Thé. Their own tea brand is available on site for purchase or consumption. You can sit in alley chairs outside or indoor on a smattering of different furniture choices. Absolutely beautiful.

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CARREFOUR

Carrefour City is an exceptionally well known brand around the world, but the Parisian version is made for a city-sized version. It is suited up to provide a quick smattering of daily foods needed.

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POMME DE PAIN

Sandwiches are the go to food for any Parisian. Toasted bread and delicious sandwiches can all be found at Pomme de Pain which is a simple, on-the-go place to go on your way to work or out for lunch with a colleague.

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November 2nd, 2011

Posted by Rache

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