Tilt

Consumer purchasing decisions are based on several factors. Below you will find equations and possible outcomes for a variety of purchasing patterns.

Cost > Quality of Product

Cost = Decision

Buying products when they are on sale or the right price.

Example: Razor Blades. The prices keep increasing and my bank account can’t keep up with my favorite brand. (Not to mention Razor Blades and Shaving Creams packaging are entirely wasteful.) So instead of opting for my favorite brand that creates the smoothest legs in my household, I use Brand B. It is a third of the price but the quality of the product is fair in comparison.

Quality of Product > Cost

Quality = Decision

The Quality of a Product over rules the cost! Although in these times is difficult to make this type of purchase it can happen. Since I decreased my standards for razors I knew I couldn’t do the same for my shaving cream. After feeling not so eco friendly with my razor purchase I felt I needed to balance the equation. After zoning the aisle for eco friendly products I found Kiss My Face Moisture Shave. (A variety of aromas but Cool Mint was my choice) It was a perfect match. Contains no animal ingredients, no artificial colors and was not tested on animals. Also, the bottle is recyclable!

It is difficult being a consumer. There are so many choices that we need to make and so many responsibilities related to the outcome of the decision. Choose wisely and balance the equation.