Tilt

Coming December 2008 is the new Tilt Brand. After at least 6 months in development (or should I say a lifetime), we have finally culminated with what we feel is the absolute best mark for our company. Based loosely on our company business model and corporate mission, we are preparing for the future with this mark. We hope that you have opinions!

While organic, this mark can be very stable and sturdy. With the ability to morph into “rice-like” shapes and to spin off into their own dimensions, we feel that this shows the very nature of Tilt; a little “to the left.” The “pieces of rice” are like leaves, rain drops, petals and when put together resemble a windmill or a flower. It is the perfect mix of all kinds of characteristics.

Here is our company model:

Our companies are:

• Tilt Represents (non-profit)
• Tilt Design & Branding
• Tilt Foundation (non-profit)
• Tilt Products

We have 4 core values, surrounded by the earth:

1. Community (Tilt Foundation)
2. Sustainability (Tilt Design)
3. Knowledge (Tilt Represents)
4. Innovation (Tilt Products)

While the mark will come in multiple forms based on its applications, it will always be paired with the Interstate Black when the word “Tilt” is used.

This video puts the logo in action!

For our website we are struggling with the selection of our two incredible options. Which one do you like best? Above and below this line. Please let us know!

Since we have yet to select our palette or to develop our marketing material surrounding this, stay posted for much more to come. We are looking forward to the final launch… Since I will have business cards with our new logo, however, I wanted to make sure that everyone could start seeing the new us so it is not such a shock.

Go Team Tilt!

A special thanks to the ‘three of us’ team (I call them MAM) Mike, Amber and Matt for putting together this fantastic new look.