Tilt

We are going on the obesity ride of our lives… bypassing some of the most important and key components nature has to offer just to get in the taste we crave, desire and want. We  keeping feeding our addictions and eating mindlessly in order to feel better about our stationary positions and already inflamed waistlines. We are literally a ‘growing’ nation…

In 2011, the USDA took a gigantic leap of faith with key figurehead Michelle Obama, creating the Choosemyplate.gov graphic and website to replace the very vintage and outdated MyPyramid graphic. MyPlate offers a lot of opportunity for interpretation, but does provide a very clear way of denoting the reimbursable meal requirements and proper National Nutrition Standards. While this is a very useful tool for the whole of the Nutritional Guidelines, it is not specific enough to focus on school food.

Why is that? Well, for starters school food often does not come on a plate. Tray’s remove the guesswork out of washing dishes and make it simple to place foods and then carry. The trays especially are ideal for young kids. Schools are changing and eventually we will get to a place where plates are more widely seen and used, but until that day comes we should embrace the existing circumstance.

Choosemytray.me is a response to the need to educate k-12 school students on proper nutrition. Choose 3, for Free! is the slogan we are going to lead with and the tray will be symbolic of the foods available on a normal lunch day. Through the TILT Foundation, we plan to build a website with interactive menus and the ability to create your own nutrition-filled plate which will support the initiatives of the National School Lunch Program (NSLP) and also the Nutrition Guidelines of the USDA. We also plan to host a design contest to interact specifically with design of the tray to create something which would be more student friendly. Activity sheets and marketing materials will also be available ondemand on our website through some of our partner companies.

If you have questions, thoughts or comments, please don’t hesitate to send them our way via email or phone (443-226-9143).

NOTE: Please take into account that this is all preliminary and strictly based on a visual shift for MyPlate. The opinions expressed in this blog post and website are that entirely of TILT and does not represent opinions of our clients or of the US Government.

In August we put together some ideas for a cafe space in Atlanta Airport with a bid alongside PG Concessions. The current space is a Simply Books Store and a Starbucks. We proposed changing the space into a Destination Green Cafe featuring Mighty Leaf Tea and a TILT Pack food line. Our main focus was to provide customers with a fresh, healthy, functional, sustainable and allergen sensitive experience.

We took the current Destination Green logo and created packaging concepts and systems to function within the brand in order to see how the DG Cafe would come to life.