Tilt

The idea has been around for over 10+ years and has perfected the art of conveyor belt, plate-sized sushi tapas. Yo! Sushi is the design of the creative energy from two disciplines: Menu Development and Branding. The marriage has brought together many key ideas which are new and fresh in the QSR and Convenience market and are expanding to new territories all the time. Well over 6 years ago in a bid with FoodBrand (now owned by HMS Host) for Minneapolis Airport we included Yo! Sushi as one of the brand opportunities. They are still not in the US market and it is astonishing to us! The brand speaks volumes to the future of foodservice, especially in the custom and speed of service side of things.

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WHAT IS CONVEYOR ‘KAITEN’  TAPAS?

If you look in the photo directly below you will see  the sushi is premade, put on a colourful plate (based on the price of the products) and then placed on the conveyor belt. The chefs continue to make sushi as needed and patrons select the plate of choice as it goes around. The globe cases fit over the plates but are still visible and there are colorful menus available at each seat.

Clever marketing is everywhere and the friendly and colourful graphics are apart of the decor. The staff is knowledgeable on the ingredients and different rolls, offering a full service experience.

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MENU

So you can see a smattering of what’s at the restaurant in food innovation…

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OUR BIG IDEA

We absolutely love the concept of Yo! Sushi… but maybe one way to curb some of the disenchantment of tapas ordering (for those not into it) would be to get a full meal plate that is still made up ‘bento-box’ style of various pieces of sushi. They have many plates of food, but nothing really fitting with the concept of Yo! Sushi’s tapas style plates.

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WHAT TILT CAN DO IN THIS AREA OF EXPERTISE

Like the fun style of preparation and delivery? This is our thing… Creating fun for products and facility design to tell a story to the customer. Many companies take the less-rigid approach using fun and clever graphics to get their customers engaged and have the ability to constantly reinvent their image. We are the team to do the rebranding!

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At Camden Food Co all the people in the kitchen take pride and care to prepare  salads and sandwiches everyday. They make a big deal about “Eating right” and you will find a bit of organic, a bit of Fairtrade, something for every taste and loads of passion! Check out the site here.

Its not about dieting, its about living with a balanced diet and Camden Food Co. (operated by our client SSP) focuses specifically on providing the illusion of health with the taste of indulgence and quality. There is something for everyone.

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Menu options include:

• Organic
• Fairtrade
• Healthy
• Fresh
• Low Fat
• Balanced

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Designed by a London-based design agency, the space and design are fun, inviting, colorful and current. The staff are dressed in brightly colored clothing and the packaging is both eco friendly and conscious. It is certainly the future of on-the-go eating. SSP provides data for travelers and they note that travelers still gravitate towards indulgent foods, but they want to know that they are also healthy. This is the perfect mix of delicious and health conscious.