Tilt

OKF Sparkling water is one of a kind and is considered a healthy sparkling fruit drink, available in the following flavors – Lemon, Grape, Strawberry, Mango, Apple & Watermelon. It comes in a unique looking cool PET 245ml Can which is new to the market. A simple pop top metal can with a plastic base, you get the look of a clear bottle with the functionality of a can; smaller shape and presence like Red Bull, but with the glowing presence of a sparkling water.

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This simple to hold product is literally ‘pocketsized’ and is definitely a new idea for the market. Expect to see this format show up a lot in the coming months. The inventive nature and quality of the OKF family of products is what makes them a leader in their market in Seoul, Korea. The theory of ingenuity and design is the most important part of all their products.

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OUR BIG IDEA
This is a difficult one to improve upon, but perhaps there could be a cover over the top instead of the metal can? M&S and San Pellegrino uses this model for their wine-on-the-go program at train stations operated by SSP. Great concept and in theory it works. This could eliminate a whole feature of metal around the product.

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HOW CAN TILT HELP?
Product innovation is one of our strengths. In working with companies like Kwik Trip Stores and our own TILT Pack product line, we have engineered new products and ideas that solved solutions. In our product innovation workshop we talk about our own formula for success which is a really interesting idea using an equation without a final answer. Let us work with you to engineer a future product. We are just filled with ideas and tangible solutions!

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Jimmy’s Iced Coffee is raising the bar when it comes to providing people with quality coffee off the shelf. Why should anyone suffer poor quality just because it is packed up and ready to travel? People drive miles to walk into a shop and have a proper cup of coffee made by a ‘barista,’ wait in a line and pay top dollar because that is how, we are told, the quality coffee process works. Well apparently, no longer… With Jimmy’s Iced Coffee, you can get a quality coffee made to order in the comfort of your won home. Have it ‘Skinny’ or ‘Original’ and enjoy what sweet success tastes like. Excellent recession-proofing. And at 2 servings a pint, you better believe you are going to get lots of repeat buyers.

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HOW IT WORKS

Between DiGiorno fooling unsuspecting pizza lovers into thinking they’ve got delivery, to Arby’s attempting to earn the respect of Philadelphians with their cheese steak, to every other chip company adding the word ‘artisan’ to their bags, everyone knows that quality ingredients, taste and sourcing are at the heart of what people want. Pair that thinking with this mobile lifestyle that the next generation will believe to just be living, and the need for a quality grab-n-go product is key to grabbing the public’s interest.

Think about the brilliant RTD development with the Starbucks Frappuccino brand. It started out as something simple and absolutely expanded beyond everyone’s expectations.

I think many companies can learn from this technique. If you have a really great, quality product, from iced tea to yogurt, don’t add a bunch of preservatives and bottle it up to sit on the shelves for at least a year. Make it more mobile with sustainably conscious packaging, a little sense of humor and it won’t need to last for more than a few extra days once people can take it home with them and stick ‘em on their own shelves!

Let’s think outside the box… what about making a great looking prepacked hard boiled egg. Or what about creating an RTD / E (ready to drink / eat) Soft Serve Yogurt… or even better, we would love a RTD Wendy’s Frosty! Endless possibilities in this category. Remember it is just about increasing shelf life for a little longer… to increase profitability. There is a balance with all products between cost, shelf life and quality.

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STATS

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OUR BIG IDEA

This one really needs no improvement, but what if someone needs a extra pick me up? Espresso shots provided in salad-dressing type baggies that can be added to an opened carton would be a simple solution to making a single a double without adding the calories or amount. Also in the tank, what about selling single sizes in packs of five? One for every day of the work week? Buying in ‘bulk’ could help the avid customer save some dollars, and who doesn’t want that?

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Pop Corners are the latest in a movement towards creative food design. These fantastic triangular pieces of corn goodness shout out with their crunch, creative  flavours (there are 5) and amazingly clever brand. It is all encompassing as a movement towards ‘different.’ Basically the brand took a really clear angle (pardon the pun) and started considering all the possibilities that a chip could possibly remake.

This brand takes the traditional shape of  popcorn and makes it into something more familiar like a chip (specifically Doritos or Tostitos Corn Chips) to make it easier to eat and more enticing. The name says it all. What makes it so successful as a brand is that it is a complete thought. It is popcorn and it is in the shape of a triangle or a ‘corner’. The tagline  is simple and basic and the product itself healthy, with free from and mostly natural ingredients.

Owned by Medora Snacks out of Freeport, NY, this is a top notch brand, tried and true.

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FLAVOURS

We have everything from Sea Salt and traditional butter to Kettle Corn. Basically everything you love and all the flavours you enjoy could be instantly available in a bag!

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STATS

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BIG IDEA

Goodness, this could be absolutely anything! We thought of smaller portion sized bags, a full line of dips that matched the texture and flavours of the Popcorners… there could even be a vending machine in places like movie theatres – with tons of less clean up – maybe even a special triangular dispenser with all kinds of toppings! The possibilities are endless!

Porridge is defined as any grain, cereal or legume boiled in water, milk or both and served hot. Thus, a porridge can be made from a variety of grains and cereals like oats, corn, rice, wheat, barley and so on. When a porridge is made from oats it is called oatmeal. Similarly, porridge made from corn is called polenta or grits. We can typically assume that in the Western world if you are eating porridge it is made from Oats. The largest distinction is that in the US we call this breakfast treat Oatmeal and it is only served fresh and warm. If it is cold, it is often delivered as a yoghurt with a separate part with granola in it to be mixed after purchase. In the UK, it is typically in the grab n’ go coolers and is served cold, pre-made with the fruit, yogurt and oats all mixed together.

Rachael’s Organic and MOMA! are widely well-known brands in the UK market. The big bold packaging of MOMA! stands out on a shelf and their wide-range of breakfast offerings have made them a staple. Rachael’s Organic is well known across the board for their quality dairy offering since they have a delicious greek and regular yoghurt series. The brand model is to be much closer and tied into the fresh and local quality of the product… where MOMA! is all about the pop and excitement of the product. Remember these are both wet-style brands meaning they come mushy and ready to eat. In the US popular brands are Activia’s Parfait Crunch by Dannon, Yo! Crunch or Chobani… all with the crunch of fresh granola.

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BENEFITS

The benefits of porridge are simple. If mixed with the correct balance of dairy, fruit and grain, it can be considered to be a complete meal. At approx. 400 calories for a typical size item, you are getting everything you need out of a meal.

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STATS

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THE BIG IDEA

Why not mix n’ match and make a new kind of product? Check out some of our ingredient options and see what works for you. Play around with this in your kitchen, and if you are a retailer, test out small samples with your team and customers to see if you are missing the mark on a fantastic flavour profile.

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At the Natural Products East Expo in September, we were able to see some of the up and coming new products out on the market.  A simple blend of crunchy clusters of oats and almonds infused with pure vanilla and maple. In their research the Ola Granola team found young ones in particular love this blend. “There’s something about the warm vanilla and crunchy almonds that makes everyone feel like a kid again.” It is a good story kind of brand.

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STATS

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Their new ‘bite-sized’ packaging is one to be reckoned with… a smaller, more tangible package for on the go eating. After reviewing we had the suggestion they could easily create a packaging element that could be a ‘rip-drop’ area for milk to be released into the package. In the US granola is very commonly eaten as a hard and crunchy snack product. In the UK, however, the mushier the better, Muesli ‘wet’ cereal is the morning food of choice. This would be culturally dependent, but if we could create a liquid drop system, this could really change the game. During our product innovations talk, we created something similar for an on-the-go salad, but this is to give Ola Granola a different perspective.

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C+Swiss Cannabis Ice Tea is made of black tea with 5% hemp bloom syrup, and 0.0015% hemp bloom extract. This fantastic flavor profile and brand is new to the US market as of this year. Shown at the Natural Products East Expo in September, we had a chance to get to taste, touch and chat about this exciting new product. This is definitely a see it to believe it product.

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What makes it special?
The taste is of course unique, with the hemp-based tea profile, mixed with a refreshing burst of sweetness… but that’s not all. The brand itself is clean and functional. Very Swiss.