Tilt

Ginger’s Kitchen was the brainchild of David Cook; “Living a time-deficient life shouldn’t mean enduring poor quality ready-meals. “ Early in 2009 he went about trying to change this by making distinctive chef-prepared meals for a select few London delicatessens. He cooked the food with great care using well-sourced local ingredients. The demand was great; he moved into a larger kitchen and found another chef.

At that time David lived in Sussex and wanted to find a new premise so he could spend less time on the road and more time in the kitchen.  Tim and Hayley Breden, close friends had the same dream: “to cook the best food, use local producers and ensure quality always came first.” In 2011, the three joined forces in Partridge Green, Sussex with their state-of-the-art kitchen with plenty of room to keep up with the demand.  Ginger’s Kitchen is really in touch with the spirit around organic portioned control sized meals you can take home and cook when you’re ready.  Perfect for the on the go lifestyle we all lead today.

Ginger’s Kitchen produces a growing range of high quality distinctive chef prepared meals, soups and salads. All dishes are innovative, have strong visual appeal and deliver maximum flavor. No excessive packaging is used to keep waste to a minimum and where possible biodegradable or recyclable products are used.

Most unusual are the Panibois.  They are biodegradable wooden baking moulds manufactured by a small company in France. They are best baked in the oven, although can be popped in the microwave too. After it’s cooked, unwrap it and the sides pop off to become a plate.  Ingenious. The meals for two Panibois varieties change according to the seasons’ availabilities.

The pots are prepared so the ingredients retain their texture, flavor and nutrients. There are two sizes: a single serve and a two serve. Rounding out the menu are several salad and soup choices and side items to choose from.  Some of each of the Pots, the Panibois, Salads, Soups and Sides are vegetarian.

All salads come in a 286g lunch box and have a 4 day shelf life.  Panibois are available in 2 sizes: 410g (serves 1) and 650g (serves 1 or 2.  Vegetable accompaniments are 380g.  The cooked dishes have a six day shelf life but are suitable for home freezing.  Soups come in 1 size, 600ml which serves two.  Main Course Pots – serves one and can range in size from 350g – 400g. Main Course Sauce Pots serves 2 and are all 550g. All the pots have a 6 day shelf life.

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OUR BIG IDEA

The Panibois are an excellent example of getting the most out of your packaging. Why not take it a step further and template out a fork and spoon on either side of the wooden mould? That way when it is removed, instead of discarding the whole thing, pop out the disposable utensils and eating on the go is even easier!

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Coconut water was tipped to be a big trend for 2010 and it didn’t disappoint. Backed by celebrities such as Madonna and Demi Moore who not only were seen sipping the drink they also put their money where their mouths were by financially investing in Vita Coco, a lead brand of coconut water.  If you still think this is a celebrity trend this post may change your mind.

Coca Cola Inc purchased a small stake in Zico a coconut company whilst PepsiCo not to be out done bought Amacoco which is the biggest coconut water company in Brazil. Far from a niche market this is now a $200 million industry. With many other celebrity drinkers and major drinks companies backing coconut water is a trend that may just prove to have legs. Currently the coconut water market is still evolving and new products are appearing such as coconut water being mixed with fruit juices, aloe juice and available with and without pulp.  It is now a regular feature in health food stores on both sides of the pond.

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WHAT IS COCONUT WATER? WHY IS IT SO POPULAR?

Coconut water comes from the younger greener coconuts which are harvested before they are ripe. If left to ripen the coconut water or liquid turns into the white fleshy insides of the coconut that may be more familiar to us. The coconut water is an excellent isotonic beverage packed with electrolytes as it contains potassium, magnesium and calcium. In fact  most of the drinks contain more potassium than a banana.

The water itself is also fat free and low calorie.These attributes make it popular with gym goers and people with active lifestyles looking for a more natural, less sugared isotonic sports drink. The Universiti Sains in Malaysia compared coconut water, sports drinks and plain water in a study looking at post exercise rehydration. They found it effective in helping hydrate the body after exercise with participants stating coconut water was sweeter and caused less nausea and no stomach upsets during the trial. However other experts have stated that coconut water may not be the best for rehydration after very strenuous exercise.

So combine this nutrient packed water with aloe juice surely must be the drink of the Gods? Aloe juice has long been hailed as an effective natural body cleanser and is regularly used for treating sun burn and other minor skin ailments. But did you know its also packed with calcium, iron and vitamins A, E and C. Wowsers!!!

Whilst skeptics may argue that not all of the claims on the packaging of some of these drinks brands have been proved. ConsumerLab.com tested products from Zico, Vita Coco and O.N.E and found that the only brand whose product matched their claims were Zico. They are a great source of fat free, gluten free, low calorie refreshment and with the launch of fruity flavours such as tangerine, acai and pom there is a drink to suit many tastebuds.

Aloe Water is also in the same vein and not without its benefits. New and out to the market, this new kind of water is loaded with benefits. Not as rich and creamy as coconut water, but certainly a tasty treat in its own right. One of the most successful versions of this is a brand called ALO. This clever Taiwanese brand used chunks of aloe in the drink so as you drink you get a slippery texture of fruit. It is very much like bubble tea.

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OUR BIG IDEA

being pushed towards the sports drink market it would be great to be able to buy this with a sports cap lid to make it easier to suck down quickly! Perhaps making this on tap in a yoga studio or gym would be another beneficial direction to go.

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WHAT CAN TILT DO?

We work on food innovation design and delivery and since the coconut and aloe waters are new areas of focus, we imagine a fantastic walk up counter Coco/Aloe Bar. One of our recent projects was working with Mighty Leaf Tea on their Tea Bar. We created the delivery mechanism, while working along side one of our menu developer partners. In this instance, we partnered with Dee Pettit and she worked on developing a new style of ready-to-make drink using a fruit and agave blend into the tea.

Have a cool product or drink? Let us develop a delivery platform for it.

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Remember Push Pops? Well, they are kind of making a comeback with the state-of-the-art Sushi Poppers by using the same basic concept:

Each Sushi Popper includes seven pieces of pre-cut sushi and a bit of wasabi wrapped inside an airtight tube.  After opening the top of the tube, diners can add soy sauce from a small stick affixed to the packaging, and grab their first piece of fish. They reach the next piece by pushing up on the bottom of the tube.

You can buy Sushi Popper Frozen Packs on the company website and they will be shipped to you on dry ice. These packs can be kept at the back of your freezer for up to four months (depending on freezer temperature). Each Sushi Popper roll is individually wrapped, so whenever you want one just take one out and let it thaw at room temperature for 1-2 hours or in the refrigerator for 8 hours.

It is true on-the-run food with the ability to eat while driving or in transport. Sushi Poppers also fit into the category of food on a stick is definitely on the list as the hot commodity for 2012. We think there are a million and 1 options for how to expand this concept.

Only the highest quality ingredients combined with specialized freezing techniques are used to produce Sushi Poppers.  Since imitation crab can be used as well as tuna and salmon, kosher certification is available as well as gluten free. Many of the flavors are also low sodium. Right now there are at least four different flavors to choose from but many other flavors are in the “testing lab” including dessert varieties.

The company even claims they are” green” since millions of trees are cut down every year to make chopsticks and chopstick are not needed when you eat a sushi popper!

The packaging is new and original along with the name but the concept is not exactly new.  Take away sushi has been packed in a similar manner for a long time in many countries.  The roll is made fresh and to order and then wrapped up in plastic wrap butcher paper as a complete roll and you bite off a piece as you go.  You can add soy sauce from one of those little plastic pouches – just pour it on just before you are ready to take your next bite out of the roll.  Much messier and not nearly as much fun as a Sushi Popper.

What a great idea and about the healthiest fast food meals I can think of. A relief on a car trip or before a baseball practice – no more drive-through window bags in the back seat and no more guilty parents on the go (at least when it comes to feeling the guilt about the nutritional value of last nights’ dinner!)… Get a poppin’, people!

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OUR BIG IDEA

Soy sauce is already available in the handle which is brilliant and still makes it optional. Some people traditionally eat wasabi and pickled ginger on their sushi rolls so why not take every flavor and make an alternative pop that has a thin layer of wasabi and ginger in between each piece of sushi. A plain or supreme version of each flavor.

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HOW CAN TILT ENGAGE ON A PROJECT LIKE THIS?

We have spoken a few times about food on a stick, and this is definitely an area of new product development we are geared to work in. HIRE US to do develop a new product on a stick… or something on the go. We are experts of on-the-run eating and we have loads of ideas!

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Milk , milk, glorious milk. Traditional and found in most of our refrigerators, yet the packaging for this product as not changed much simply moving from glass milk bottle to plastic bottle in more recent years. However in the current age of sustainability and focus on the issues of ever increasing land fill, the packaging for milk has seen a substantial innovation.

In 2008 Lord Rooker, the Food and Farming Minister in the UK called for the dairy industry to reduce the use of plastic packaging by 50% by 2020. Innovation was needed for this to be achieved.

On such solution is the GreenBottle, which a dairy in Suffolk called Marybelle uses to sell its milk to selected ASDA stores. Imagine a winebox which dispenses milk and you can picture the concept. The milk is in a plastic inner bag which is sealed inside a box made from cardboard pulp. The outer box can be recycled with other paper recycling or will naturally breakdown if left on a compost heap. An independent survey found the carbon footprint to be 48% lower than a plastic milk bottle, a step in the right direction. However, the draw back is having to separate the inner and outer bag when recycling as there are still few places that recycle plastic. Even still the inner bag takes up 0.5% of the space in a landfill compared to normal plastic bottle. Faced with a couple of weeks decomposition for the outer box of the GreenBottle or 500 years approx for an average plastic milk bottle I know which one I would choose.

Milk bags have become popular in many countries including  Europe and Canada but has as yet to really take off in America. The bags tend to need jugs to be placed in, however Daylesford in the UK came up with a sleek and simple designed biodegradable bag with an integral handle which gave another option for the consumer. Waitrose, one of the sellers of this product, ironically stopped its own milk pouch and jug concept claiming there was not enough demand for this type of product.

However Sainsbury’s promotes it’s Jug It scheme nationally. The milk was able to be sold at least six pence less in bags as it used 75% less packaging than plastic bottles. The jug, which has a built in spike to pierce the milk bags and serves as a spout, was initially given away free to boost sales. MySupermarket states 3% of its 24 million weekly customers, the equivalent of 720,000 shoppers, have switched to regularly using milk bags. Although the scheme proved more popular than Sainsbury’s initial projections it still hasn’t replaced the plastic bottle. Milk bags are also used by companies like Costa Coffee which estimates it can fit 25% more milk in fridges as it takes up less space. Costa’s parent company Whitbread believes it uses 70% less plastic now they buy milk bags instead of plastic milk containers.

One store in the US that has made milk bags popular is Kwik Trip, which in addition to plastic bottled milk, sells Milk Moola which is milk in a bag similar to the  Sainsbury’s Jug It scheme. This has become popular in part thanks to its charity fundraising scheme. Schools and communities can send in Milk Moola bottle tops from selected products to redeem for cash for their cause.

So what next? Cardboard cartons are still popular worldwide. I buy lactose free milk which is sold in recyclable cardboard cartons. Easy to stack on shelves but usually limited to 1 litre packages which makes them impractical for larger families. The Jug It scheme, though popular, does not have the mass appeal to make people ditch the plastic bottle. Clearly we have not seen the last of the plastic bottle but can we create a more environmentally friendly bottle which can be biodegradable? I think this is the future. Coca Cola are already investing heavily in plant based bottles maybe the solution is closer than we thought?

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STATS

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OUR BIG IDEA

Consumers seem to still favour plastic bottles for their milk and without a mass marketing campaign or the dairy community committing to cease using the bottles this is unlikely to change. However despite popularity and usability of the bottles, there is a drive from governments to cut down landfill waste which helps the industry look to more environmentally friendly materials to create the bottles from. Surely technology can create a bottle which degrades naturally and quicker than the current 500 years?

If such a material was developed in pouch form, gallons of milk could be sold in individual servings connected together. When you want one, tear if off the ream and stick straw in it! Drink it like a juice box, toss it like a banana peel. Easy to drink on the go!

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HOW CAN WE HELP?

Here at Tilt we are Innovators.  In our product innovation workshop we discuss  our own formula for success.

We have worked with many companies to help to design and brand products such as Kwik Trip’s Kwikade and Calvert Street Cellars wine range. If you need help with branding your product whether it is an established name in need of a revamp or a brand new range – get in touch, we would love to hear from you.

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Did you know we have been eating and drinking yoghurt for over 5,000 years? We are skilled yoghurt eaters and we know what we are looking for. 10 years ago the market started getting creative with its approach and we started seeing a smattering of flavours and creative products. For the past 25 years a boutique yogurt dairy by the name of Bio Green, based in Hayes, Middlesex, UK and it has been producing Lasi and Ayran yoghurt drinks and Lebanese and Greek Yogurt and now it is called Good Heavens!

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Good Heavens, a new signature brand (launched August 1, 2011), is all about blending two cultures together to form one incredible experience. The company still makes yoghurt carefully, slowly and always in small batches – and they spend their time loving the process, never rushing or cutting corners. Eventually, the yogurt is blended with the finest ingredients to
 create bottles and pots full of uplifting and indulgent goodness.

Nir, “the boutique boss” is a man with a deep Mediterranean passion for yogurt. In each bottle is a packaged blend of two products from two countries uniting. Apple & Pear, for example, is made from local Kent Apples and Pears from Italy. The Lemon Poppy Seed is another key product with the Lemon coming from Sicily and the Poppy Seed from the UK with an aerated seed so it floats in the yoghurt. It is a totally exciting product.

Their signature pots are also adorable and totally cleverly packaged with a 4″ diameter pot.

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OUR BIG IDEA

We love this product! So many ideas come together with the concept established by selecting two cultures and uniting together using some kind of design. In this case we use veggie and seed savory solutions. Good Heavens may be yoghurt experts, but we think that they can expand into other areas.

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HOW CAN WE HELP?

We are creators and menu developers, excelling at design and packaging of product. The menu could be something different, blending together two kinds of savory flavours… uniting deliciousness from around the world.

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OKF Sparkling water is one of a kind and is considered a healthy sparkling fruit drink, available in the following flavors – Lemon, Grape, Strawberry, Mango, Apple & Watermelon. It comes in a unique looking cool PET 245ml Can which is new to the market. A simple pop top metal can with a plastic base, you get the look of a clear bottle with the functionality of a can; smaller shape and presence like Red Bull, but with the glowing presence of a sparkling water.

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This simple to hold product is literally ‘pocketsized’ and is definitely a new idea for the market. Expect to see this format show up a lot in the coming months. The inventive nature and quality of the OKF family of products is what makes them a leader in their market in Seoul, Korea. The theory of ingenuity and design is the most important part of all their products.

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OUR BIG IDEA
This is a difficult one to improve upon, but perhaps there could be a cover over the top instead of the metal can? M&S and San Pellegrino uses this model for their wine-on-the-go program at train stations operated by SSP. Great concept and in theory it works. This could eliminate a whole feature of metal around the product.

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HOW CAN TILT HELP?
Product innovation is one of our strengths. In working with companies like Kwik Trip Stores and our own TILT Pack product line, we have engineered new products and ideas that solved solutions. In our product innovation workshop we talk about our own formula for success which is a really interesting idea using an equation without a final answer. Let us work with you to engineer a future product. We are just filled with ideas and tangible solutions!

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Jimmy’s Iced Coffee is raising the bar when it comes to providing people with quality coffee off the shelf. Why should anyone suffer poor quality just because it is packed up and ready to travel? People drive miles to walk into a shop and have a proper cup of coffee made by a ‘barista,’ wait in a line and pay top dollar because that is how, we are told, the quality coffee process works. Well apparently, no longer… With Jimmy’s Iced Coffee, you can get a quality coffee made to order in the comfort of your won home. Have it ‘Skinny’ or ‘Original’ and enjoy what sweet success tastes like. Excellent recession-proofing. And at 2 servings a pint, you better believe you are going to get lots of repeat buyers.

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HOW IT WORKS

Between DiGiorno fooling unsuspecting pizza lovers into thinking they’ve got delivery, to Arby’s attempting to earn the respect of Philadelphians with their cheese steak, to every other chip company adding the word ‘artisan’ to their bags, everyone knows that quality ingredients, taste and sourcing are at the heart of what people want. Pair that thinking with this mobile lifestyle that the next generation will believe to just be living, and the need for a quality grab-n-go product is key to grabbing the public’s interest.

Think about the brilliant RTD development with the Starbucks Frappuccino brand. It started out as something simple and absolutely expanded beyond everyone’s expectations.

I think many companies can learn from this technique. If you have a really great, quality product, from iced tea to yogurt, don’t add a bunch of preservatives and bottle it up to sit on the shelves for at least a year. Make it more mobile with sustainably conscious packaging, a little sense of humor and it won’t need to last for more than a few extra days once people can take it home with them and stick ‘em on their own shelves!

Let’s think outside the box… what about making a great looking prepacked hard boiled egg. Or what about creating an RTD / E (ready to drink / eat) Soft Serve Yogurt… or even better, we would love a RTD Wendy’s Frosty! Endless possibilities in this category. Remember it is just about increasing shelf life for a little longer… to increase profitability. There is a balance with all products between cost, shelf life and quality.

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STATS

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OUR BIG IDEA

This one really needs no improvement, but what if someone needs a extra pick me up? Espresso shots provided in salad-dressing type baggies that can be added to an opened carton would be a simple solution to making a single a double without adding the calories or amount. Also in the tank, what about selling single sizes in packs of five? One for every day of the work week? Buying in ‘bulk’ could help the avid customer save some dollars, and who doesn’t want that?

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Pop Corners are the latest in a movement towards creative food design. These fantastic triangular pieces of corn goodness shout out with their crunch, creative  flavours (there are 5) and amazingly clever brand. It is all encompassing as a movement towards ‘different.’ Basically the brand took a really clear angle (pardon the pun) and started considering all the possibilities that a chip could possibly remake.

This brand takes the traditional shape of  popcorn and makes it into something more familiar like a chip (specifically Doritos or Tostitos Corn Chips) to make it easier to eat and more enticing. The name says it all. What makes it so successful as a brand is that it is a complete thought. It is popcorn and it is in the shape of a triangle or a ‘corner’. The tagline  is simple and basic and the product itself healthy, with free from and mostly natural ingredients.

Owned by Medora Snacks out of Freeport, NY, this is a top notch brand, tried and true.

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FLAVOURS

We have everything from Sea Salt and traditional butter to Kettle Corn. Basically everything you love and all the flavours you enjoy could be instantly available in a bag!

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BIG IDEA

Goodness, this could be absolutely anything! We thought of smaller portion sized bags, a full line of dips that matched the texture and flavours of the Popcorners… there could even be a vending machine in places like movie theatres – with tons of less clean up – maybe even a special triangular dispenser with all kinds of toppings! The possibilities are endless!

Porridge is defined as any grain, cereal or legume boiled in water, milk or both and served hot. Thus, a porridge can be made from a variety of grains and cereals like oats, corn, rice, wheat, barley and so on. When a porridge is made from oats it is called oatmeal. Similarly, porridge made from corn is called polenta or grits. We can typically assume that in the Western world if you are eating porridge it is made from Oats. The largest distinction is that in the US we call this breakfast treat Oatmeal and it is only served fresh and warm. If it is cold, it is often delivered as a yoghurt with a separate part with granola in it to be mixed after purchase. In the UK, it is typically in the grab n’ go coolers and is served cold, pre-made with the fruit, yogurt and oats all mixed together.

Rachael’s Organic and MOMA! are widely well-known brands in the UK market. The big bold packaging of MOMA! stands out on a shelf and their wide-range of breakfast offerings have made them a staple. Rachael’s Organic is well known across the board for their quality dairy offering since they have a delicious greek and regular yoghurt series. The brand model is to be much closer and tied into the fresh and local quality of the product… where MOMA! is all about the pop and excitement of the product. Remember these are both wet-style brands meaning they come mushy and ready to eat. In the US popular brands are Activia’s Parfait Crunch by Dannon, Yo! Crunch or Chobani… all with the crunch of fresh granola.

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BENEFITS

The benefits of porridge are simple. If mixed with the correct balance of dairy, fruit and grain, it can be considered to be a complete meal. At approx. 400 calories for a typical size item, you are getting everything you need out of a meal.

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STATS

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THE BIG IDEA

Why not mix n’ match and make a new kind of product? Check out some of our ingredient options and see what works for you. Play around with this in your kitchen, and if you are a retailer, test out small samples with your team and customers to see if you are missing the mark on a fantastic flavour profile.

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