Tilt

What is a Brand? from Tilt Studio Inc on Vimeo.

How to create Brands and what they are. Brands are beyond advertising and marketing… they tell a story.

This great video is worth the 5 minutes. It will change your entire view about the retail and loyalty consumer market; providing you with key insights to how the story has been crafted for us and made us believe in a brand. The video with the boat is breathtaking. This was shared with us by Anthony Garguilo from Compass’ Retail Brand Innovations Team at the Environments Summit last week.

Our Top 5 Trends for 2012 are:

1. THE SAVE ME ECONOMY: Backed into a corner by tight credit, weak job prospects, unstable home values and troubled national economies, consumers push themselves to develop a new, more sophisticated approach to saving.
2. THE FUTURE OF SHOPPING: Shaken into action by a recession and enabled by a flock of nascent technologies, savvy and empowered consumers are pushing the purchase path evolution with their expectations for seamless and individualized experiences.
3. HEALTH LIABILITY: The way consumers think about their health and medical care is shifting: from reactive, immediate decision to preventive, long-term plan and from isolated and private health-maintenance efforts to — like it or not — a communal, collaborative responsibility.
4. PEOPLE POWER: True empowerment is a force to be reckoned with, as growing numbers of people across the globe raise their voices to be heard. Empowered consumers in still-strong economies like India and China are speaking with their wallets as well, making choices and demanding changes that shake the status quo.
5. RIGHT NOW GENERATION: Driven by confidence and a rising passion to create their own benchmarks for success and morality, a Right Now Generation of youth is coalescing in emerging nations across the globe.