The new Tilt office in London in Dalston Kingland (East London) is absolutely spectacular! Having a space in the Boot Strap Company building is special since it is one of the largest green roofs in the whole of Europe, creating 70% of its energy (and with a building full of artists and designers that is quite a lot of energy) needed! This roof, uses solar photo voltaic (PV) panels that are in the shape of roof tiles and they act as a protector for the actual roof below.
Ross Ching recently created an incredible video of LA without cars. In order to do this he combined enough still imagery and Photoshop work to really make it come to life. With the average commute in LA taking approx. 29 minutes by car, the 3rd highest in the country for commute time, you can only imagine the amount of pollution that is plaguing the city. I have been to LA recently on business and to drive about 3 miles, it took me an hour and 30 minutes in traffic. Incredible.
Running on Empty from Ross Ching on Vimeo.
Screen grab from Running on Empty video by Ross Ching. You can watch the video above.
To see how Ross got rid of the cars in more details, check out his website: Ross Ching.
OBJECTIVES
The project objective is to provide a campaign, which would entice new users (Change Agents) to sign up, create awareness for users to generate change, and to provide a contest-like atmosphere for the users. This project will also be used to help receive funding from donors and investors.
The Create Change Challenge objective is to provide ideas on specific ways to make an impact on the planet while mastering self-goals. We want to provide the parallel of personal growth to help for the planet.
AUDIENCE
The audience can really be anyone who is interested in change, but we are primarily targeting:
College Level Students
Young Professionals
Progressive Adults
Here are some of the first project examples from the Flex Studio Class. We are meeting tonight for our 3rd class to see progress and I will post updates!
I tried Facebook out last weekend and asked a simple and direct question. Being that I have a lot of eco-minded friends, I was looking for some creative responses. Ask and you shall receive! So, here is the question:
What does everyone think about the concept of carbon offsets instead of just consuming less?
Sara Michener
Consuming less isn’t in the cards so long as we culturally worship capitalism, so Carbon Offsets is probably more politically viable. I get everything from thrift shops and spend most of my money on local, organic foods. But can you imagine if the president told the American people to buy less? He’d be shot the next day.
Alex Lo
I dislike carbon offsets for 2 reasons. The first is conceptual. Carbon offsetting assigns a value to pollution that is paid for by supporting something less polluting. That’s like saying it’s okay to litter as long as you recycle a certain amount at home. A good deed doesn’t really cancel out a bad one.The second reason is a criticism of reforestation. The idea of sequestering carbon in new tree growth is flawed. But that’s a long argument for another day.
Thursday was a remarkable opportunity to talk to Goucher College. In the lastest, Silver LEED building on campus, we were positioned on a panel, front and center to tell our story. After a full day of travel for Rachael and TEDx for Jess, we were wiped out, but ready to force the crowd to help energize us.
We opened with change and asked the room to move around and create some energy. The outcome was fantastic! We had people upside down, slapping elbows and turning around. It was a wonderful sight to see.
Monday night we had a focus group to help us understand what our consumers thought about Jes-M products. I wanted to say Thank You to everyone that participated. It was wonderful to hear everyone’s thoughts on the brand, the function of the products and the materials used.
If you are interested in taking part in the next focus group please contact us. Our next date is on November 19th from 7:00-8:30pm.
As dawn was touched with a glow of light we were out and about this morning, revving up for a great photoshoot for Flanigan’s 2010 Calendar. These limited edition items are always a hit and in the 125th Anniversary year, Flanigan is going to really tell a wonderful story in this piece. One of local clients, P. Flanigan & Sons is a horizontal construction business, boasting about 99% recycle-ability or re-usability in most of their projects. We have worked with Flanigan for 3 years on their branding, strategy and of course design presence in the marketplace. In addition, we have assisted them with their greening plan and assisting with marketing to that message. Check out the website to learn more about the great Flanigan company! CONTINUE READING
Years ago, my parents ran a small design and marketing firm out of Ohio. Their largest client was Kimberly Clark. If nothing less than experts, my parents were huge paper advocates; my mother is now a professional papermaker having studied from California to Japan with any master that would teach her and my father is a carpenter and cameos as children’s story book writer; beginning his stories only with paper with his first book entitled, “The Little Nut” based on an acorn who grew into a tree. For years as a child I remember the experience of paper and how it surrounded my life… and know I realize how important it really is.
As an adult with an profession as an environmentalist and a designer, my interests have been identified as somewhat of an oxymoron: Paper has a reputation for being bad for the environment and designers waste paper like it is going out of style. Well, paper is going out of style. CONTINUE READING
Photograph taken in Cape Cod, MA by Arthur Gonoretzky
Often times, Tilt discusses the fact that visuals have the only true opportunity to create change. As the world’s most global communication method, visuals represent the wave of the future. We are often surrounded by mixed-media with large advertisements, graphics and signage (wayfinding, mostly) providing us with direction on what we should be doing, how we should be doing something and offering us additional suggestions if we don’t want to listen to the first two options provided. Visuals provide a quicker reaction than the written word. Often times people can reference colors, shapes and emotions featured in a visual, so the meaning becomes stronger and longer lasting as a memory.
Why not make the earth apart of the decor? Often coined “Breathing Walls,” Living Walls increase circulation, cool the air and provide a wonderful art piece. Typically found in cities, high-end architectural buildings are particularly trending towards Living Walls as well as areas that are looking to retain some sense of nature. CONTINUE READING
We are connectors and social networkers... collaborating as often as we can. Being a part of a global community enables constant flow of ideas and innovation.
