P. Flanigan & Sons
Wednesday, July 23rd, 2008P. Flanigan & Sons has been around in Baltimore for over 120 years as horizontal contractors. Their background is primarily in paving for major roads and highways, but they are also huge innovators in recycled foamed asphalt. Over the last 10 years, Flanigan has helped to shift the industry towards using more recycled content instead of virgin materials.
We provided:
1. Logo & tagline
2. Business package
3. Website: go to www.pflanigan.com
4. Interactive time line
5. Launch package
6. Stencil
7. Brochure
8. Padfolio
9. Product cut sheets
10. Marketing strategy
11. Brand Identity Manual
12. Video focus groups
The creative process for this project was great. We met with the entire Flanigan Marketing Committee and threw around ideas. Then we created our first round and had a focus group with 2 teams of around 8 people. The end result was remarkable. We completely changed our direction from the original round. These were some of our favorite sketches even though we didn’t move forward with them:
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