Coloring outside the lines…
Tuesday, July 22nd, 2008Jeff Tobe is brilliant. What I love most about him is that he has taken creativity and made it profitable. This is not an easy feat. The primary hardship is that creativity and business are two totally different sides of the brain and often times those two sides don’t connect to each other.
Tilt has always been about art/design mixed with a little traditional business. We have taken the idea of visual communication and expanded upon it to include our other areas of interest that seem to make up the uniqueness of mine and Jess’ partnership and the overall Tilt family of companies. Those include our 4 main values: community, sustainability, knowledge, innovation and our values are physically surrounded by the earth as the primary resource and our ultimate benefactor for everything that we do. These 5 aspects work as a system to bring profitability to ourselves, our staff and eventually the world. By profitability that can mean a lot of things: monetary freedom, happiness, success, etc. To us it is everything listed and sustainability as a whole.