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#21 TILTBITS FOOD ISSUES – Snackpart

October 31st, 2011

Happy Halloween! Today is the day of ghouls and goblins,  a notorious treat-filled holiday. Kids come out for a night to seek sweets and sugary snacks and the house with the best and most tasty ones wins the ‘coolest’ award. It is excepted, supported and honored throughout the American past-time. This holiday represents the pinnacle of what we have come to know as Generation Snack and things are starting to a get a little tricky…

At an average of 540 additional calories we receive in snack food a day and about 24lbs worth of candy a year, we are an overfed and over sugared bunch. It is not just Halloween which ‘takes the cake’ in terms of calories, and we need to change the way we live. To us, eliminating the need for snacks is not the solution, since we now can’t live any other way with our busy lives, but there might be other solutions. What about increasing the need and actually consuming healthier snacks all day instead? We need to look forward to the future and think about what is up next.

We are already eating on the go… what if we just eliminated the need for eating a full meal and moved our area of interest to consuming lots of snacks throughout the day? If we played our cards right, we might be less hungry all around, have a more consistent blood sugar level, and absolutely 100% be able to maintain a conscious amount of required daily nutrients. There would be a lot of opportunity to be creative with meal times and to spend less time over all sitting and consuming.

This might not be the answer, but it is an idea to create change. Being open  to new ideas is what we should be focused on.

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HAVE FUN WITH HEALTHY SNACKS THIS HALLOWEEN

Using healthy, plant-based foods, you can spice up any Halloween party or snack. Check out the Almond and Apple Teeth or the Olive Eye and Guacamole Deviled Eggs or a Carrot and Almond White Mashed Potato Dip. Just be creative and think beyond the typical snack pack or candy bar.

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WHAT IS TILT DOING?

Tomorrow we are hosting a Webinar on the Snackpart. Our mission is to create change in the world using healthy, fresh and affordable food. We believe fully in altering and adjusting our mindset around snacks instead of just going back in time to the meal. Here is our future-style of eating. Small meals,every day, all day.

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October 31st, 2011

Posted by Rache

#20 THINK TANK BIG IDEA :: Tablet Ordering

October 28th, 2011

Life has changed… the touch screen is no longer held to the wall and plugged in like a normal Made to Order screen. It is now wireless, speedy and mobile. But it is not just MTO and QSR’s who are being effected. We have eliminated the need for waitstaff. Imagine sitting in a restaurant and no longer having to engage or talk to someone… iPad technology is here and is running the show.

E la Carte is the latest in the scheme to develop a mobile ordering system and companies are jumping at the chance to take out some of the guess work. Could it be some day that you will just have a tablet at the table which goes to a central help center in Poland and a robot in the kitchen? Who knows what might come next.

Inamo is a similar system in London. With a projector screen ordering system, there was a computer minded table which was our ordering mechanism. We went as a group of three and rarely engaged at all… the whole experience of having control at your dinner seat took away the ability to communicate; our heads buried in the table top.

We are unsure if this is going to be just a thing of the moment, but it does certainly have its perks.

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ADVANTAGES

  • As an operator, you can quickly update the menu from a central location (no more wasted paper here)
  • The consumer can see all of the health and nutrition facts in just a click of a button (depending on how robust your system is)
  • Images can be paired with the items to help sell and market food items to the consumer
  • An operator can share information about the dish and where the ingredients came from
  • The operators can easily upcharge for adding additional items and/or customizing the order
  • It takes the guess work out for the customer and they can see a tally of their bill while they are ordering (works great in Tapas and Sushi restaurants which could be a disadvantage to the operator)

DISADVANTAGES

  • Takes the human element away and makes it much more streamlined
  • Loses the ability to customize as freely as in person for the consumer
  • Costly for the operator; depending on the system purchased, it can be a pretty penny as well as having tablets broken or stolen
  • Removes the quality of the meal and doesn’t give you the respite from technology  you need

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HOW TILT CAN INFLUENCE THE PROCESS…

Tilt works with lots of developers and this could easily be a project that we could come into the mix on and help to develop and implement. Designing a whole restaurant around tablet technology would be another area and way we can bring our skills to the table. If there are options for creating a customizeable food product and using the tablet to order the customized bag of deliciousness and then to have an automated instore manufacturing space, that would be pretty unique.

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October 28th, 2011

Posted by Rache

#19 THINK TANK PRODUCTS :: Milk Bags

October 27th, 2011

Milk , milk, glorious milk. Traditional and found in most of our refrigerators, yet the packaging for this product as not changed much simply moving from glass milk bottle to plastic bottle in more recent years. However in the current age of sustainability and focus on the issues of ever increasing land fill, the packaging for milk has seen a substantial innovation.

In 2008 Lord Rooker, the Food and Farming Minister in the UK called for the dairy industry to reduce the use of plastic packaging by 50% by 2020. Innovation was needed for this to be achieved.

On such solution is the GreenBottle, which a dairy in Suffolk called Marybelle uses to sell its milk to selected ASDA stores. Imagine a winebox which dispenses milk and you can picture the concept. The milk is in a plastic inner bag which is sealed inside a box made from cardboard pulp. The outer box can be recycled with other paper recycling or will naturally breakdown if left on a compost heap. An independent survey found the carbon footprint to be 48% lower than a plastic milk bottle, a step in the right direction. However, the draw back is having to separate the inner and outer bag when recycling as there are still few places that recycle plastic. Even still the inner bag takes up 0.5% of the space in a landfill compared to normal plastic bottle. Faced with a couple of weeks decomposition for the outer box of the GreenBottle or 500 years approx for an average plastic milk bottle I know which one I would choose.

Milk bags have become popular in many countries including  Europe and Canada but has as yet to really take off in America. The bags tend to need jugs to be placed in, however Daylesford in the UK came up with a sleek and simple designed biodegradable bag with an integral handle which gave another option for the consumer. Waitrose, one of the sellers of this product, ironically stopped its own milk pouch and jug concept claiming there was not enough demand for this type of product.

However Sainsbury’s promotes it’s Jug It scheme nationally. The milk was able to be sold at least six pence less in bags as it used 75% less packaging than plastic bottles. The jug, which has a built in spike to pierce the milk bags and serves as a spout, was initially given away free to boost sales. MySupermarket states 3% of its 24 million weekly customers, the equivalent of 720,000 shoppers, have switched to regularly using milk bags. Although the scheme proved more popular than Sainsbury’s initial projections it still hasn’t replaced the plastic bottle. Milk bags are also used by companies like Costa Coffee which estimates it can fit 25% more milk in fridges as it takes up less space. Costa’s parent company Whitbread believes it uses 70% less plastic now they buy milk bags instead of plastic milk containers.

One store in the US that has made milk bags popular is Kwik Trip, which in addition to plastic bottled milk, sells Milk Moola which is milk in a bag similar to the  Sainsbury’s Jug It scheme. This has become popular in part thanks to its charity fundraising scheme. Schools and communities can send in Milk Moola bottle tops from selected products to redeem for cash for their cause.

So what next? Cardboard cartons are still popular worldwide. I buy lactose free milk which is sold in recyclable cardboard cartons. Easy to stack on shelves but usually limited to 1 litre packages which makes them impractical for larger families. The Jug It scheme, though popular, does not have the mass appeal to make people ditch the plastic bottle. Clearly we have not seen the last of the plastic bottle but can we create a more environmentally friendly bottle which can be biodegradable? I think this is the future. Coca Cola are already investing heavily in plant based bottles maybe the solution is closer than we thought?

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STATS


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OUR BIG IDEA

Consumers seem to still favour plastic bottles for their milk and without a mass marketing campaign or the dairy community committing to cease using the bottles this is unlikely to change. However despite popularity and usability of the bottles, there is a drive from governments to cut down landfill waste which helps the industry look to more environmentally friendly materials to create the bottles from. Surely technology can create a bottle which degrades naturally and quicker than the current 500 years?

If such a material was developed in pouch form, gallons of milk could be sold in individual servings connected together. When you want one, tear if off the ream and stick straw in it! Drink it like a juice box, toss it like a banana peel. Easy to drink on the go!

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HOW CAN WE HELP?

Here at Tilt we are Innovators.  In our product innovation workshop we discuss  our own formula for success.

We have worked with many companies to help to design and brand products such as Kwik Trip’s Kwikade and Calvert Street Cellars wine range. If you need help with branding your product whether it is an established name in need of a revamp or a brand new range – get in touch, we would love to hear from you.

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October 27th, 2011

Posted by rtottingham

#18 THINK TANK TRAVEL EXPERIENCE :: Schiphol Airport

October 26th, 2011

The Schiphol Airport in Amsterdam is a sight to see. One of the most beautiful airports in the world, it is built with the future in mind. Many fly through the airport by choice just to experience the exceptional restaurants, world class customer service and the incredible technology.

Schiphol World Avenue, in the center of the airport offers a wide range of food service outlets, where you can grab a fast snack or stop to enjoy a fresh-brewed cup of coffee.

The outside concept space is just about to launch, but the sitting areas throughout the terminal really give way to new ideas with the interior design meant to look like an outside space.

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LOCATIONS

The map below outlines all the restaurants in the terminal after security. It is a full smattering of food and design experience.

Bread!
You can find ‘bread!’ in the centre of Lounge 3. Here, sandwiches are freshly made in sight of the guest and according to their taste. Passengers in a hurry / with little time can choose to take the ‘fast lane’ and make their choice from a pre-made selection.

Bubbles Seafood & Wine Bar
If you like to spoil yourself a bit, pay a visit to this modern bar and its striking casino. Enjoy a seafood platter, salmon or shrimp sandwiches, or even oysters and caviar around the salt water aquarium.

Café Amsterdam
Experience the special atmosphere of a typical Amsterdam bar. Sit down with a newspaper and a pikketanissie [a typically Dutch drink] at the reading table, for instance, or have a nice lunch or dinner.

Café Chocolat
Café Chocolat is a warm and cozy choclate cafe where you can experience the ultimate chocolate experience when visiting Schiphol.

Café Ellipse
A beverage bar serving various snacks, with an excellent view of the platforms.

Cone Bar
This bar offers an excellent view of the arriving and departing aircrafts and serves seafood products among other products.

Constellation bar
A bar at which you can have a cup of coffee or a delicicous snack.

EAST bar & bites
EAST bar & bites is a cosmopolitan bar with an ‘Asian Touch’. The menu includes various Asian appetizers such as: Japanese Yakitori, Sushi, Wasabi crackers and Asian finger food. Try one of the trendy sake cocktails on the menu!

Fair Taste Café
At Fair Taste you can enjoy coffee bearing the Max Havelaar Fairtrade hallmark, as well as delicious sandwiches made with organic and ethical ingredients. Almost all products available from the Fair Taste Café satisfy at least one of the following qualities and hallmarks: Fairtrade, Organic, Local, Recyclable or Rainforest Alliance certified. Fair Taste Café’s food and beverages are not only delicious, they also contribute to a better world.

GrabandFly
Ideal for taking food and drinks away, for instance on the plane.

Grand Café Het Paleis
An extensive menu offers a variety of dishes for all times of the day. Breakfast is served all day.

JuicyDetails
The opening of JuicyDetails in Amsterdam Airport Schiphol’s Departure Lounge 3 marked the arrival of an innovative concept in fresh juices.

Murphy’s Irish Pub
Near gate D10, you will find an authentical Irish pub. Have a taste of the warm hospitality of Ireland.

Network Bar
Connect your laptop to the internet and enjoy of delicious Dutch beer with a snack.

Park Café
Time to relax for a bit? In the ‘Airport Park’ you feel like being in a real city park. At the Park Café you can buy sandwiches, salads, fresh juices, Fairtrade coffee or draft beer. Unique at Park Café is the possibility of pimping your own gourmet burger. Enjoy a bite and a drink in the park or on the outdoor patio!

Restaurant in de Bonte Koe
A la carte restaurant where you can wine and dine or have a lovely lunch in a pleasant entourage of an old 17th century ship.

Shirasagi Sushi Bar
Genuine Japanese Sushi bar at which your sushi is freshly prepared in a minute. Shirasagi also offers the possibility to take food away.

Café
A sports style pub, where you can play pool and table football or watch the latest sports news on one of the many television screens.

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JUICYDETAILS

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BREAD!


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MCDONALDS


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LA PLACE


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October 26th, 2011

Posted by Rache

FRIENDS & FAMILY BRUNCH: Roof Top Style in London

October 25th, 2011

Our Halloween Lunner is currently lacking photography to tell the story, but we will get them up shortly.

Set on the fabulous rooftop of our good friend and supporter Monica Björklund in West London, we had a great Sunday afternoon meal. We call this Lunner which is the time between Lunch and Dinner. In the States, depending on what we ate, we would still call this Brunch, but in the UK we had to come up with another word that would be appreciated by the patrons of the event.

Themed pumpkin style, we would call this a super sustainable meal – since some of the dishes played off the same ingredients and we removed waste from the pumpkin and made it into soup! We had a delicious pumpkin soup made from the inside of the pumpkins we carved and tiny orange pancakes made from a portion of the juice from baking the pumpkins.

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ON THE MENU (all recipes are always available, so send an email if you want one!)

We always try to incorporate a diverse menu of offerings and it is typically vegetarian at least since the majority of our friends & family try to eat a relatively healthy and animal-free diet.

  • Apps – Fresh Salsa and Hummus with Crudites & Corn Chips: 1/2 R, V, GF, DF, WF, SF
  • Main – Pumpkin & Root Veggie Soup (with Toasted Pumpkin Seeds and Kale Chips on Top): V, GF, DF, WF, SF, CF
  • Main – Baby Orange Pancakes: R, V, GF, LDF, WF, SF, CF, SGF
  • Main – Fresh Apple Salad with a Balsamic Dressing: R, V, GF, DF, WF, SF, CF, SGF
  • Main – Freshly Baked Rosemary, Olive, Sun Dried Tomatoes and Feta Whole Wheat Bread: VEG, SF, CF, SGF
  • Drinks – Green Tea Sparkling Tea: V, GF, DF, WF, SF, CF, SGF
  • Drinks – Virgin Mulled Apple Cider: V, GF, DF, WF, SF, CF, SGF
  • Dessert – Apple Cobbler: VEG, GF, LDF, WF, SF, CF, SGF
  • After Dessert Drink – Local English Rose: V, GF, DF, WF, SF, CF, SGF

Key – R: Raw, V: Vegan (overrides VEG), VEG: Vegetarian, GF: Gluten Free, DF: Dairy Free, LDF: Lactose Dairy Free (only cheese, milk, butter products), WF: Wheat Free, SF: Soya Free, SGF: Sugar Free, CF: Corn Free

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The TILT group of friends in London is strong and it was hard to keep this to a small group (knowing that not everyone could fit on the roof!). Oddly enough, we just had two English folk join us. We represented the world – America (of course), India, Denmark, Sweden, Egypt, Russia and Israel.

We had a great time snacking and talking and then moved in for dinner and pumpkin carving later on in the evening. There were talks of yoga and definitely some acupressure was involved at one point.

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EPILEPSY AT FRIENDS & FAMILY

One of our good friends who came to visit had a minor seizure right after dinner. An avid athlete who does triathlons on a regular basis, bikes everywhere he goes, rarely drinks and eats as healthy as he can, this is a recent issue that he had been having. Just 6 weeks strong, this was the 4th episode and it was a minor one at that. He came to us not feeling very well to start and it turns out dinner might have been something to put him over the edge and trigger an episode.

After doing a few hours of research into this, we had to admit we were really disappointed with the information found online in terms of how diet and exercise could help. It looks like the less you do the better… so we are going to do a little trial on our own. Here is the recommended diet called Ketogenic which I completely disagree with, although there were positive results with Epileptic seizures, it looks like the repercussions were not any better.

This was interesting… perhaps he could be eating something causing the seizures? Maybe a food allergy?  The first step is going to be testing. What is interesting is it happened right after we gave him soup and because  sodium intake was one of the named catalysts. In our soup while we used an organic Bouillon, it is obviously high in sodium, even though its the good kind. We are going to also monitor his wheat, dairy, corn and soy intake. Those are four main causes of triggers and on Sunday we thought back to what he had eaten and it was a ton of wheat (in the bread), corn chips and then the soup which was probably very dehydrating.

This is another interesting article about coeliac and epilepsy. (The researcher is a veterinarian, but she does research on kids).

For reference, if you have a friend who goes through this in front of you, there are ways that you can help… with a little prep work. WATCH THIS

Stay tuned on this…

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October 25th, 2011

Posted by Rache

Food day is a success!

October 25th, 2011


Food Day was a success yesterday in Times Square in NYC. Mario Batali and friends had a massive table in the heart of the city with friends, family and industry members… all sharing in the magic of food.
©2011 PHILIP GREENBERG

Click here to go to foodday.org!

For media contact talk to Jeff Cronin

October 25th, 2011

Posted by Rache

#17 THINK TANK PRODUCTS :: Good Heavens

October 25th, 2011

Did you know we have been eating and drinking yoghurt for over 5,000 years? We are skilled yoghurt eaters and we know what we are looking for. 10 years ago the market started getting creative with its approach and we started seeing a smattering of flavours and creative products. For the past 25 years a boutique yogurt dairy by the name of Bio Green, based in Hayes, Middlesex, UK and it has been producing Lasi and Ayran yoghurt drinks and Lebanese and Greek Yogurt and now it is called Good Heavens!

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Good Heavens, a new signature brand (launched August 1, 2011), is all about blending two cultures together to form one incredible experience. The company still makes yoghurt carefully, slowly and always in small batches – and they spend their time loving the process, never rushing or cutting corners. Eventually, the yogurt is blended with the finest ingredients to
 create bottles and pots full of uplifting and indulgent goodness.

Nir, “the boutique boss” is a man with a deep Mediterranean passion for yogurt. In each bottle is a packaged blend of two products from two countries uniting. Apple & Pear, for example, is made from local Kent Apples and Pears from Italy. The Lemon Poppy Seed is another key product with the Lemon coming from Sicily and the Poppy Seed from the UK with an aerated seed so it floats in the yoghurt. It is a totally exciting product.

Their signature pots are also adorable and totally cleverly packaged with a 4″ diameter pot.

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OUR BIG IDEA

We love this product! So many ideas come together with the concept established by selecting two cultures and uniting together using some kind of design. In this case we use veggie and seed savory solutions. Good Heavens may be yoghurt experts, but we think that they can expand into other areas.

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HOW CAN WE HELP?

We are creators and menu developers, excelling at design and packaging of product. The menu could be something different, blending together two kinds of savory flavours… uniting deliciousness from around the world.

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October 25th, 2011

Posted by Rache

#16 THINK THANK FOOD ISSUE :: Food Deserts

October 24th, 2011

It is not a surprise we are in an obesity epidemic. With over 70% of the US deemed overweight and more than 46% deemed obese, we are in a crises and it is because of our food. Laced with sugar, MSG, sodium and made with food substitutes like corn sugar, etc. we are creating bionic foods complete with empty calories and a lack of nutrition. Our bodies are basically expanding by leaps and bounds.

A few years ago we started seeing severely obese people receive handicap parking stickers and more than 10 years ago, grocery mobile carts were made available for free. This is a common thread throughout most of suburban life, we are making constant concessions for our growing waistlines and something has literally got to give. Our future hangs on the fact we are over reaching and taking more than we can give back and it is not a sustainable act. Really we are treating this epidemic as much as a genetic illness or disorder… and we are creating it.

We are masking our illness with drugs and making excuses for high medical bills instead of just changing the issue. We see this in our youth with lowered test scores and shorted futures from youth obesity, and challenges with being self-sufficient in adulthood. Something has to give.

Where is it coming from? What is the catalyst? Well, a big part of it is found out in the ‘sticks’ of the country; in areas that don’t have access to fresh or local food. We call these areas Food Deserts and they are becoming more and more common. Companies like Walmart who have been part of the problem in the past are now trending towards being part of the solution.

Why do we have Food Deserts? Well, there are a few answers to this question. Primarily they stem from communities in locations without ready access to grocery stores, but the concept of a Food Desert is shifting and moving into cities based on food preferences, not just accessibility. Instead it is really just packaged, shelved food.

We need to start thinking about the future and educating youth is #1. Our generation is the worst ever feed generation and we are still tipping the scales. The lack of nutritional content, mixed with the high fat, toxins and basically bionic food, makes us large and hungry for more. Remember it is not just what you ingest which counts… it is the manufacturing process, the shipping process the consuming process and then the removal (i.e. waste) process. All the toxins in and throughout the process eventually make up for a very unsustainable system. We need to change this.

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WHAT IS OUR INVOLVEMENT?

TILT works for healthy, fresh and affordable food solutions. Our sector is the convenience, QSR and on-the-go mobile culture style of dining and snacking, so our focus is really on targeting the underprivileged communities that can’t get access to anything but packaged food. As we have been involved, we realize we are starting to create our own movement in this field and the farther we get into it the more we realize the lack of sustainability at the helm.

These preferences beg to question why they exist. But it is a simple answer. The issue is actually the vicious cycle of taste and delivery vs. health and future. The simple, packages with clever marketing and messaging out do the simple natural vegetables in their natural form. So marketing is a key piece of the puzzle.

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IDEAS

  • What about creating a fresh fruit and veggie convenience store with nothing pre-packaged? Probably would be pretty expensive with such a high-food cost.
  • Maybe a mandatory online system would be a better solution with real time delivery? Sounds a little nutty.
  • Perhaps just changing the way that we think and position our minds towards a healthier way of life? Never going to happen as a total culture.
  • Growing our own food and educating the economically challenged on what it takes to make an impact could be one important are of effort.

Really, we don’t have the answer. Ideas are ideas… before they are implemented into solutions which have impact.

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Today is the first ever global Food Day and it is important to take note and to spread your interest level for food into communities you know are seemingly missing the ‘taste chip’ for fresh and local foods.

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WHAT CAN YOU DO?

Support initiatives like Baltimore’s Innovative Food Solution called Virtual Supermarkets.

Join and local CSA – Community Supported Agriculture.

Eat healthy food more often. Eat slower and less quantity.

October 24th, 2011

Posted by Rache

#15 THINK TANK BIG IDEAS – Partial Vegetarian or Flexitarian

October 21st, 2011

There has been lots of speculation in the media over changing your diet from meat-based to plant-based. Tons of research has gone into eating raw (salads, nuts, legumes… mostly uncooked foods in their purest form) or vegan/vegetarian can provide you with a healthier, happier base for life. And it is has been a proven concept.

But what if you still like meat? Well, there are tons of meat look-a-like products like fakin’ bacon strips and veggie chicken nuggets, etc. But there is also a new alternative series of diets like Flexitarianism, Meatless / Meat Free Mondays which are rising styles of eating and they make sense. Moderation, substitutes or control around the traditional 3 meals a day (with meat as the main).

Michael Pollan, guru o’ all things food, says in his Food Rules Book, “Eat food. Not too much, mostly plants.” Even Cojean in Paris has adopted this statement and printed it in English on their lunch sandwich bag. It is a rising movement. Other key figure heads are the Esselstyn Family has been working towards this alternative diet for decades with early cancer patients in the 80′s and most recently the Fire House as documented in Engine 2 Diet. And further, the McCartney Family’s personal pledge and campaign called Meat Free Monday (based on the US’ Meatless Monday) is getting more and more media attention and they are angling towards small, incremental changes.

Its finally getting popular… and with good reason. Even Oprah has hosted The Vegan Challenge on her show! Whether it works or not is still to be determined, but at the end of the day the key is balance.
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DELICIOUS AND NUTRITIOUS

It doesn’t all have to be meat substitutes or non-delicious-looking foods. Moderation is important and especially portion control. Try making meat a side item instead of the main, or use meat flavoring or juices to flavor your veggies (if you are really craving meat). Use fish in moderation or dairy products to make the meal more interesting or spice it up with a smattering of flavours from herbs. The concept of Flexitarinism or one of the Monday campaigns is to eat what you want in moderation, but balance out with a more plant-based diet.

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WHITE HOUSE GETTING INVOLVED

White House Chef Sam Kass and First Lady Michelle Obama work together with kids in DC on her Let’s Move to Schools Campaign. Their efforts and menu opportunities have not gone unnoticed and they are making tremendous change in reeducating the student population around the country on how to eat and it is mostly plants that they are promoting. Her shift to the MyPlate graphics earlier this year are just the first step.

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FLEXITARIANISM IS RISING

Lots of menu development and time is going into Flexitarian Diets. Check out some of the popular cookbooks below!

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RESTAURANTS IN THIS VEIN

We imagine there to be a great opporutnity in food delivery for this rising movement. Eating at a facility that has both raw / vegan offerings along with a full meat-based offering could be the solution. If you want to inquire on our project TILTKITCHEN, we would love to tell you more about how this can be implemented successfully in the same space…

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SMATTERING OF SYMBOLS

There are a lot of key players right now. PETA is promoting, Celebrities, Schools, Parents, Food Companies, Restauranteurs, Authors, etc. Activists all around the world are coming out of the woodwork and telling their story, lightening the mood and getting the party started on change. Last year Planeat launched in the UK market as another Food, Inc. style documentary about living on a plants-based diet. Food Day is going to be marked this year as October 24th, so get out and support! Who knows what will happen next?

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October 21st, 2011

Posted by Rache

#14 TILTBITS PRODUCTS – OKF

October 20th, 2011

OKF Sparkling water is one of a kind and is considered a healthy sparkling fruit drink, available in the following flavors – Lemon, Grape, Strawberry, Mango, Apple & Watermelon. It comes in a unique looking cool PET 245ml Can which is new to the market. A simple pop top metal can with a plastic base, you get the look of a clear bottle with the functionality of a can; smaller shape and presence like Red Bull, but with the glowing presence of a sparkling water.

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This simple to hold product is literally ‘pocketsized’ and is definitely a new idea for the market. Expect to see this format show up a lot in the coming months. The inventive nature and quality of the OKF family of products is what makes them a leader in their market in Seoul, Korea. The theory of ingenuity and design is the most important part of all their products.

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OUR BIG IDEA
This is a difficult one to improve upon, but perhaps there could be a cover over the top instead of the metal can? M&S and San Pellegrino uses this model for their wine-on-the-go program at train stations operated by SSP. Great concept and in theory it works. This could eliminate a whole feature of metal around the product.

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HOW CAN TILT HELP?
Product innovation is one of our strengths. In working with companies like Kwik Trip Stores and our own TILT Pack product line, we have engineered new products and ideas that solved solutions. In our product innovation workshop we talk about our own formula for success which is a really interesting idea using an equation without a final answer. Let us work with you to engineer a future product. We are just filled with ideas and tangible solutions!

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October 20th, 2011

Posted by Rache