Tilt

I tried Facebook out last weekend and asked a simple and direct question. Being that I have a lot of eco-minded friends, I was looking for some creative responses. Ask and you shall receive! So, here is the question:

What does everyone think about the concept of carbon offsets instead of just consuming less?

Sara Michener
Consuming less isn’t in the cards so long as we culturally worship capitalism, so Carbon Offsets is probably more politically viable. I get everything from thrift shops and spend most of my money on local, organic foods. But can you imagine if the president told the American people to buy less? He’d be shot the next day.

Alex Lo
I dislike carbon offsets for 2 reasons. The first is conceptual. Carbon offsetting assigns a value to pollution that is paid for by supporting something less polluting. That’s like saying it’s okay to litter as long as you recycle a certain amount at home. A good deed doesn’t really cancel out a bad one.The second reason is a criticism of reforestation. The idea of sequestering carbon in new tree growth is flawed. But that’s a long argument for another day.

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Last week I had the opportunity to celebrate with the Girl Scouts. Girl Scouts of Central Maryland and Port Discovery teamed up to celebrate the next wave of entrepreneurs – girls with the highest pre-order sales in Baltimore City and each county in central Maryland.

I had the opportunity to join in the fun. Check out the photos of me trying to keep up with the next generation.

I don’t know who said this, but my friend sent it to me and I thought it was a great passage regarding architecture and space:

“Americans are too impatient. They expect instant beauty. But they forget that cities are not built in one day. We may spend years agonizing over a renewal project and then we expect the city to be rebuilt instantly. Can you imagine what Paris must have looked like when Baron Haussmann finished with it? The social and cultural shock must have been tremendous. It’s like surgery; it takes a long time for the tissue around a wound to heal. The city has to echo life. If our life is rough and tumble, so is the city. I’ve always felt that ugliness with vitality is tolerable. The great danger our cities face today is that their vitality will be sapped by too much concern for instant beauty. New York is not a beautiful city. It may even be ugly, but it is exciting. It draws beauty from its vitality. If you drove all the residents out and made it a gleaming commercial center, it would only be beautiful in a narrow sense. It would be lifeless, and therefore intolerable.”

–Ieoh Ming Pei commonly known by his initials I. M. Pei, is a Pritzker Prize-winning Chinese-born American architect, known as the last master of high modernist architecture.

Thursday was a remarkable opportunity to talk to Goucher College. In the lastest, Silver LEED building on campus, we were positioned on a panel, front and center to tell our story. After a full day of travel for Rachael and TEDx for Jess, we were wiped out, but ready to force the crowd to help energize us.

We opened with change and asked the room to move around and create some energy. The outcome was fantastic! We had people upside down, slapping elbows and turning around. It was a wonderful sight to see.

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This weekend was our 3rd photo shoot for Jes-M!  We just received a shipment of the Men’s Sage Space Tee and couldn’t wait to start taking photos! Sharing the lime light were three toddlers; Isaiah, Courtland, and Braedan. Check out the adorable models on our flickr site.

Thanks to all the models, big & small and our photographer Betsy VanLangen for making this happen!

Monday night we had a focus group to help us understand what our consumers thought about Jes-M products. I wanted to say Thank You to everyone that participated. It was wonderful to hear everyone’s thoughts on the brand, the function of the products and the materials used.

If you are interested in taking part in the next focus group please contact us. Our next date is on November 19th from 7:00-8:30pm.

Historically speaking, the concept of “on your honor” was not unheard of. It was likely that you would have credits at your local grocer, be able to leave your luggage for a minute at the airport and potentially even be able to go to school without going through a metal detector or fall victim to a random locker search during the day.

Over the course of the last decade, we have transformed as a nation into a somewhat neurotic, untrusting place (with of course very good reason from the tragedy of 911 and other such occasions). But here, out in the woods of Glenn Arm, Maryland is a perfect little oasis of trust.

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Last month Jessica M. Pegorsch from Tilt and Jes-M speaks about the new Jes-M product line up and offering at RMI’s GreenTech Maryland Conference in Timonium, Maryland. Amongst friends (other speakers were Pierce J. Flanigan, IV from P. Flanigan & Sons and Keith Losoya from Waste Neutral), Jess had a chance to share some of the history on Tilt and how we came to incorporate Jes-M’s products into our daily business.

In addition to speaking, we also helped, through Tilt Studio Foundation, to create the logo. Jill Erhardt, our intern from MICA, furthered the donation by volunteering her time to the eBlast and additional marketing collateral for the event.

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As dawn was touched with a glow of light we were out and about this morning, revving up for a great photoshoot for Flanigan’s 2010 Calendar. These limited edition items are always a hit and in the 125th Anniversary year, Flanigan is going to really tell a wonderful story in this piece. One of local clients, P. Flanigan & Sons is a horizontal construction business, boasting about 99% recycle-ability or re-usability in most of their projects. We have worked with Flanigan for 3 years on their branding, strategy and of course design presence in the marketplace. In addition, we have assisted them with their greening plan and assisting with marketing to that message. Check out the website to learn more about the great Flanigan company!
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At Tilt we pride ourselves on trying to design for sustainability without always using green. PaperRep.com is a tribute to that and was selected by CSS Mania as one of their internal “Favorites” on September 16th. We received an enormous response on the site with over 700 views in a single day from people all over the world. What a great opportunity for publicity!

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